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  • Writer's pictureThis Is Rutherford

This is Board and Brush Rutherford

By Tracy Leigh

Photo Credit: Board and Brush Rutherford

This is Rutherford recently had the opportunity to sit down with Robin Hering, owner of Board and Brush located at 84 Park Avenue, a new-ish business just opening this past November.

TIR: First, welcome to Rutherford! We are thrilled you chose our town to open your business. What made you decide on Rutherford as a location?

RH: Thank you! I’m VERY excited to be in Rutherford! While scouting around Bergen County for the perfect town to open my 2nd Board & Brush location (Robin’s 1st B|b location is in Ramsey, NJ), I fell in love with Rutherford. The first time I drove down Park Avenue, it was spring and all the trees were flowering. The town was absolutely idyllic and felt very much like on of the small town streets in my home state of Kentucky. Rutherford has a small hometown feel, which amazed me because it's also right on NYC’s doorstep. The town is warm, friendly, family oriented, full of amazing restaurants, and in my opinion a true hidden gem of Bergen County.

Photo Credit: Board and Brush Rutherford

TIR: Tell us more about the concept behind Board and Brush and what might people expect when they attend a B|b Night.

RH: Board & Brush has very organic origins. It started as a girls’ night out with a few friends in our founder’s basement. The ladies had so much fun, they asked for another craft/wine night, which eventually led to Julie Selby opening her first studio in Hartland, Wisconsin.

Our co-ed workshops allow you to create a personalized wood sign while having a drink, and socializing with friends and family. So much of this concept is based not only around creating a custom DIY piece for your home, but also bringing people together to relax & reconnect. Men also love Board and Brush! We recently hosted a couples’ night for Valentine’s Day and had a great turn out.

Photo Credit: Board and Brush Rutherford

TIR: What can a person expect when booking a session at Board and Brush?

RH: At Board & Brush Creative Studio, our goal is to turn you into a “DIY master” by educating you to understand and appreciate the beauty of raw materials—the wood, the knots, the color variations and the simple imperfections that will make your project unique. Distressing, sanding with the grain, and staining are a few of the important steps we will guide you through to make your personalized wood sign look as though it has been with you for years—like a vintage heirloom

TIR: What makes your business unique?

RH: I fell in love with the concept and creations at Board & Brush because when you attend a workshop, you leave with a piece of art you’re proud of and can’t wait to hang up in your home or give as a gift. Being able to share the creative experience with friends, family, or even total strangers can be therapeutic and a great experience in itself, but you also leave the workshop with a personalized home decor project that you're proud to exhibit. That is one of our key differentiators.

We also hire locally. You may recognize some of our B|b talent as we have hired high school students, teachers, and people who live in town. B|b Rutherford is a small family and we treat everyone who comes in like they're a part of our family.

TIR: Why are you not open every day?

RH: Our studio schedule is based on the demand of session sign-ups. If you look at our event calendar, we are open pretty much every weekend (Friday - Sunday) and weekdays vary from month to month. We can also open our studio if you organize a group of at least 10 to 12 people! B|b also offers the studio for corporate sponsored events, birthday/celebration parties, as well as fundraisers. Contact the studio for more information.

Phone: (201) 474-2181



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