It is important for Rosario and his team to understand each of their client’s specific needs, styles, and interests. In order to do so, they spend a lot of time conversing with their clients. They also provide a questionnaire that clients are asked to complete.  “One of the most important things we can manage is our client's expectations. We have a few mottos in the office, and one of them is you can't manage what you can't measure. We need a target so to speak, so communication is a key priority to our success. We avoid a lot of the miscommunication that other projects have with a separate architect and separate contractor.  Our design and construction process is much more fluid and really almost becomes one. Our design philosophy is to celebrate the craftsmanship of the trades, so it really makes it easier for us since we get to work directly with the men and women who are the craftsman on the field. It also happens to be more fun,” Rosario told TIR.  ​